Arabian Tourism Forum & Fair (ATF Kingdom)

The Future of Tourism

Positioned within GMT Fair’s strategic vision for the Middle Eastern tourism market, Arabian Tourism Forum & Fair (ATF Kingdom) is designed as a comprehensive andselective platform that connects the region’s rapidly expanding tourism potential with theglobal tourism network. The Gulf countries’ high investment capacity, destination diversity, and transformation-driven tourism agendas constitute the core focus areas of ATF Kingdom.

The New Strategic Hub of Tourism

Serving as its launch edition, ATF Kingdom will take place in 2026 in Jeddah, SaudiArabia’s rising tourism hub. Mega projects such as NEOM and the Red Sea Project, developed under the Vision 2030 tourism strategy, further strengthen Saudi Arabia’s ambitionin the global tourism arena. In this context, the Jeddah gathering is positioned as a strategiccollaboration platform where the region’s tourism vision is shared with internationalprofessionals.

From Experience to Influence: GMT Fair’s Global Expertise

Founded in 2019 under the GM Center umbrella, GMT Fair has rapidly become one of themost dynamic and innovative exhibition brands in the tourism industry. Launched on a 4,000 m² scale in 2019, the Antalya Tourism Fair has since expanded to 40,000 m², establishingitself as a strong international reference point.

The seventh edition, held in October 2025, hosted over 40,000 professional visitors from 109 countries. Nearly 1,000 tourism brands were represented across approximately 400 stands, while more than 20,000 qualified B2B meetings were conducted.

GMT Fair’s international journey gained new momentum with the Africa Tourism Forum, held in Sharm El Sheikh, Egypt, in May 2024. Organized across 10,000 m², the forum welcomed 2,000 hosted travel agency representatives from 67 countries and a total of 3,077 visitors. Across eight sessions, 25 speakers shared perspectives shaping the future of African tourism. In response to strong demand, this structure evolved into the full-scale Africa Tourism Fair model.

Building on this experience and expertise, ATF Kingdom aims to present the Arab world’stourism potential to global markets through a strong, sustainable exhibition approach.

Strategic Impact Aligned with Vision 2030

Arabian Tourism Forum & Fair (ATF Kingdom) is positioned as a strategic platform thatdirectly contributes to Saudi Arabia’s goals of economic diversification, employment growth, and sustainable foreign-exchange revenues. Within the Vision 2030 framework, the role of tourism in the country’s non-oil growth strategy is further strengthened through this structure.

Designed in alignment with cultural heritage, religious tourism potential, next-generationdestination vision, and major infrastructure investments, ATF Kingdom aims to accelerateregional growth by creating a multiplier effect across sectors such as construction, transportation, retail, services, and technology.

A Convergence Point for Global Partnerships

ATF Kingdom brings together national and international tourism professionals, investors, tourism authorities, and industry leaders under a single strategic umbrella to strengthen theMiddle Eastern tourism ecosystem.

Designed with an “on-site marketing” approach, the platform hosts intensive, results-driven B2B meetings between carefully selected hosted travel agencies and leading tourism brands.

Within the forum framework, participants from the Gulf countries, Europe, the United Kingdom, the CIS, Türkiye, the Middle East, the Balkans, Benelux, and Asia gainopportunities to develop new partnerships and shape regional strategies.

The Future of Tourism Takes Shape Here

ATF Kingdom brings together selected travel agencies sending tourists to Middle Eastern andglobal markets, strong tour operators, international accommodation brands, and companiesproviding technology, services, and expertise to the tourism industry.

This structure represents a distinguished business development platform focused on sustainable growth for all stakeholders across the region’s tourism value chain.

Content sessions organized within ATF Kingdom focus on the transformation of MiddleEastern tourism, next-generation investments, sustainability, tourism technologies, anddestination development models. Industry experts and leading brands illuminate the region’stourism vision through evaluations that bridge the past and the future.

Process and Planning

Information regarding the date and location of ATF Kingdom will be shared according to a transparent timeline as the planning process progresses, and participants will be regularlyinformed throughout the process.